Is SEO for the Search Engine or the Reader?
Bottom line, SEO or Search Engine Optimization is getting people to look at your website. Make sure that there is something to look at.
By Douglas Krantz
Search engines don't care about any company's web site; there are far too many web sites. Search engines aren't giving away cash, credit, or even the ability for anyone to stay in business; that's not why they're there.
They're there to make a living; they're there to get their money.
Search Engine Business
The way they get their money is through paid advertising, paid search ranking, pay-per-click, etc. These methods only work for the search engines, though, if people come back to use them (and not other search engines) over and over again.
It's the returning web reader that allows the search engines to get their money; it's the returning web reader that motivates the search engines.
SEO is All About the People
People, the web readers, keep returning to that search engine if that search engine provides links to what the reader is looking for.
If the search engine provides links to fluff, if the search engine provides links to content for content sake, if the search engine provides links to web sites that just aren't helpful, the reader will go to a search engine will provide good links.
With that in mind, the search engine is looking for what the reader wants.
Look At SEO from the Reader's Point of View
There's a Hollywood saying that goes "Show, not tell." It's not what is said, but what the reader sees, that's important
For example, anyone who says "We're Experts," "We're industry leaders," "We're the ones to go to for xxx," but doesn't show anything to back it up, is a loser in the reader's mind.
However, having shown expert information that the reader wants, a web site doesn't have to say "expert," people will figure it out.
Think About It
SEO isn't keeping the search engines happy. SEO is really showing a person, the web reader, what that person is looking for.
Have Patience - They Will Come
Search Engines are huge. If they're anything at all, they have the time and resources to search the entire World Wide Web for the relevant web pages. This is how they get their readers what the reader wants and needs.
When the search engines discover that people want to land on a web page, the search engines will move the page higher in the search rankings. Slowly, over time, the number of people reading that page will increase.
If the web page is even going to be seen by the reader, the webpage needs to have content that's relevant to the reader. That's what the optimization of "Look at Me" is really all about.
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