Content -- What Is It?

Content is carried by the webpage so the writer can communicate with the reader

Using the content of a webpage, the writer has a one-on-one communication with the reader.

By Douglas Krantz

Quenching thirst, the content of a glass of water is. water. Filling a hole, the content of a shovel of dirt is. dirt. Getting answers, the content of a web page is. words, videos, pictures, graphs, sound.

Talking to People

The glass is filled with water, the shovel is filled with dirt, and the web page is filled with information.

Basically, the use of content on a web page is nothing more than a method to communicate with people.

The Aim of Content

The aim of the writer is to show something; the aim of the reader is to learn something. The aim of content is to carry to the reader what the writer wants to show.

The writer is portraying:

Pictures of friends
The joys of travel
Descriptions of a manufacturing process
Graphs of nuclear decay

The reader sees:

The pictures
The fun of traveling
How things are made
The rates of decay

Content is Communication

On the web, content is a method of passing thoughts and ideas from one person to the next. Even if it's a large company's website and the audience is a large group of people, the thoughts and ideas shown on the webpage are still expressed by one person at a time and seen by one person at a time.

Whether it's the address of the business or a detailed analysis of a jet engine, from a single person (writer) to a single person (reader), the content on a web page is communication.

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