Douglas Krantz - Technical Writer - Describing How It Works
Get the book Make It Work - Conventional Fire Alarms
Why is Snow White? -- Question: If the sun is yellow, why is snow white? Answer: Because the Sky is Blue. Um, the riddle seems to be nonsense, but really...Read More

Time -- It's Not What It Seems -- Imagine that you're in a tall office building in a large city, overlooking a street. There aren't any cars, but below, it's crowded. People are... Read More

Content - What Is It? -- Quenching thirst, the content of a glass of water is. water. Filling a hole, the content of a shovel of dirt is. dirt. Getting answers, the content of a web page is... Read More

Above the Fold -- The first part of any webpage seen by the readers is above the fold. This is the first impression area of a webpage: the area of a webpage that makes or breaks ... Read More

Use Common Words -- The words and phrases we use for everyday communications are shorthand for word meanings. We say Sweep the Foor, but what we really mean ... Read More

Call to Action (CTA) -- The salesman's greeting starts out the conversation with How's It Going?, this requires an answer. The server at a restaurant stops by in the middle of the meal ... Read More

Content That's Worth Something -- For content to be worth something, it has to attract the attention of the casual reader. It also has to be interesting enough to keep the casual reader ... Read More

SEO (Search Engine Optimization) Isn't For Search Engines -- Search engines don't care about any company's web site; there are far too many web sites. Search engines aren't giving away cash, credit, or even the ability for anyone to stay in business; that's not why they're ... Read More

Marketing - Outbound vs Inbound -- Simplistically speaking, going through the crowds in the marketplace, picking out potential buyers, and showing them the wares is marketing. Here, the seller is picking out ... Read More

Keywords are for the Website Reader -- Always keep in mind -- webpages are not for the search engine, webpages are for the reader; keywords are not for the search engine, keywords are for ... Read More

Douglas Krantz -- Fire Alarm Engineering Technician, Electronic Designer, Electronic Technician, Writer

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