Why is Snow White?
: If the sun is yellow, why is snow white? Answer
: Because the Sky is Blue. Um, the riddle seems to be nonsense, but really...Read More
Content - What Is It?
-- Quenching thirst, the content of a glass of water is. water. Filling a hole, the content of a shovel of dirt is. dirt. Getting answers, the content of a web page is... Read More
Above the Fold
-- The first part of any webpage seen by the readers is above the fold. This is the first impression area of a webpage: the area of a webpage that makes or breaks ... Read More
Use Common Words
-- The words and phrases we use for everyday communications are shorthand for word meanings. We say Sweep the Foor, but what we really mean ... Read More
Call to Action (CTA)
-- The salesman's greeting starts out the conversation with How's It Going?, this requires an answer. The server at a restaurant stops by in the middle of the meal ... Read More
Content That's Worth Something
-- For content to be worth something, it has to attract the attention of the casual reader. It also has to be interesting enough to keep the casual reader ... Read More
Marketing - Outbound vs Inbound
-- Simplistically speaking, going through the crowds in the marketplace, picking out potential buyers, and showing them the wares is marketing. Here, the seller is picking out ... Read More
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