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Web Content

Content is carried by the webpage so the writer can communicate with the reader
Using the content of a webpage, the writer has a one-on-one communication with the reader.
Douglas Krantz -- Fire Alarm Engineering Technician, Electronic Designer, Electronic Technician, Writer

What Really is Web Content?

By Douglas Krantz

Quenching thirst, the content of a glass of water is. water. Filling a hole, the content of a shovel of dirt is. dirt. Getting answers, the content of a web page is. words, videos, pictures, graphs, sound.

Talking to People

The glass is filled with water, the shovel is filled with dirt, and the web page is filled with information.

Basically, the use of content on a web page is nothing more than a method to communicate with people.

The Aim of Content

The aim of the writer is to show something; the aim of the reader is to learn something. The aim of content is to carry to the reader what the writer wants to show.

The writer is portraying:
  • Pictures of friends
  • The joys of travel
  • Descriptions of a manufacturing process
  • Graphs of nuclear decay
The reader sees:
  • The pictures
  • The fun of traveling
  • How things are made
  • The rates of decay

Content is Communication

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On the web, content is a method of passing thoughts and ideas from one person to the next. Even if it's a large company's website and the audience is a large group of people, the thoughts and ideas shown on the webpage are still expressed by one person at a time and seen by one person at a time.

Whether it's the address of the business or a detailed analysis of a jet engine, from a single person (writer) to a single person (reader), the content on a web page is communication.


Douglas Krantz

Content Writer
Describing How It Works

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Readers Questions


Keywords are for the Reader
Always keep in mind -- webpages are not for the search engine, webpages are for the reader; keywords are not for the search engine, keywords are for the reader.

Marketing - Outbound vs Inbound
Simplistically speaking, going through the crowds in the marketplace, picking out potential buyers, and showing them the wares is marketing. Here, the seller is picking out who to talk to.

SEO (Search Engine Optimization) Isn't For Search Engines
Search engines don't care about any company's web site; there are far too many web sites. Search engines aren't giving away cash, credit, or even the ability for anyone to stay in business; that's not why they're there.

Use Common Words
The words and phrases we use for everyday communications are shorthand for word meanings. We say "sweep the floor," but what we really mean is

Call to Action (CTA)
The salesman's greeting starts out the conversation with "How's it going?", this requires an answer. The server at a restaurant stops by in the middle of the meal and says

Content That's Worth Something
For content to be worth something, it has to attract the attention of the casual reader. It also has to be interesting enough to keep the casual reader there.