Douglas Krantz - Technical Writer - Describing How It Works
Go to the Home Page of Douglas Krantz - Technical Writer
Read the Articles
Find out what Douglas Krantz Writer is all about
Douglas Krantzs Privacy Policy
Contact Douglas Krantz
Go to the Fire Alarm Home Page of Douglas Krantz -- Describing How It Works


Douglas Krantz -- Fire Alarm Engineering Technician, Electronic Designer, Electronic Technician, Writer

Privacy Policy

Douglas Krantz values your privacy.

Email Addresses, Phone Numbers (from Text Messaging), and Other Personal Information

As a steward of your data, including email address and phone numbers, the highest importance is placed on your privacy. Therefore, without your explicit permission or request, any data given to this website will not be sold, published or shared with anyone.

Also, none of your personally identifiable information is collected by this website, unless you explicitly provide it.

Short Circuit Newsletter / Mailing Lists

Your wishes are very important. The Opt In procedures are meant to make sure you really wish to receive the Short Circuit Newsletter, and the Opt Out procedures are easy to follow.

Opt In -- You have to initiate receipt of the Short Circuit Newsletter by choosing the "Sign Up Today" button on the Short Circuit offer.

You have to fill out your Name and Email Address on the Subscribe Form.

Your Email address will receive a confirmation Email. Failure to confirm means that you will not receive the newsletter and no further Email will be sent.

Opt Out -- Choosing the "Opt Out" option of the newsletter will permanently stop all Short Circuit Newsletters to your in-box.

To discontinue receiving newsletters, reply to the newsletter with the word "unsubscribe" or "opt-out" or "discontinue" in the subject line. The word "unsubscribe" or "discontinue" or "opt-out" in the first line of text will also work to stop the Newsletter.


Periodically, offers will be made for materials, goods, or services provided by Douglas Krantz -- Technical Writer.

These offers will only be made only to those who have made the initial contact on this website.

Opt Out -- Returning the email with the word "unsubscribe" or "opt-out" or "discontinue" in the subject line. The word "unsubscribe" or "discontinue" or "opt-out" in the first line of text will also work to stop all offers to your in-box.

Third Party Advertising

As a means of paying for the website, so all may be able to use this website for free, third party advertising is included. Viewing or clicking on the third party advertising is not necessary for the enjoyment of this website by anyone.

Any policies of the third party advertisements seen on this website are strictly between the viewer and the third party advertiser.

Any data collected or cookies added by any third party advertiser are handled strictly in accordance with the privacy policies of the third party advertiser.

Douglas Krantz takes no responsibility for any actions taken by third party advertisers.

PDF Book
PDF of Make It Work - Conventional Fire Alarm Systems
PDF of Make It Work - Conventional Fire Alarm Systems

Douglas Krantz

Describing How It Works

View Douglas Krantz's profile on LinkedIn

Short Circuit
Free Subscription
I'll Send You the
Fire Alarm


Keywords are for the Reader
Always keep in mind -- webpages are not for the search engine, webpages are for the reader; keywords are not for the search engine, keywords are for the reader.

Marketing - Outbound vs Inbound
Simplistically speaking, going through the crowds in the marketplace, picking out potential buyers, and showing them the wares is marketing. Here, the seller is picking out who to talk to.

SEO (Search Engine Optimization) Isn't For Search Engines
Search engines don't care about any company's web site; there are far too many web sites. Search engines aren't giving away cash, credit, or even the ability for anyone to stay in business; that's not why they're there.

Use Common Words
The words and phrases we use for everyday communications are shorthand for word meanings. We say "sweep the floor," but what we really mean is

Call to Action (CTA)
The salesman's greeting starts out the conversation with "How's it going?", this requires an answer. The server at a restaurant stops by in the middle of the meal and says

Content That's Worth Something
For content to be worth something, it has to attract the attention of the casual reader. It also has to be interesting enough to keep the casual reader there.