Douglas Krantz - Technical Writer - Describing How It Works
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Douglas Krantz -- Fire Alarm Engineering Technician, Electronic Designer, Electronic Technician, Writer

Tell me and I forget, teach me and I remember, involve me and I learn... Ben Franklin

Describing How It Works

I describe how things are done, teach people how things work, write articles for business websites to help explain the inner workings of what is made, what is provided, what is serviced. This is the kind of article that interests people, this is what draws people to a website, and this is why people come back for more.

The articles are more than just telling people "about" a business; the articles teach people what the business does.

Telling, Teaching, Involving

Telling people about a business is like saying "We make widgets".

Teaching people what the business does is like saying "Widgets are made by first building a basic ..." People will figure out that the business makes the widgets, and if you teach them how a widget is made, some will remember who taught them.

Involving people - once they've been taught, some will return to get involved in the business.

Types of Articles

On the business website, using the descriptions of how things work, I teach interested people the company's products and services.
  • Describing what's available
  • Describing how it's made
  • Describing why it's made this way and not that way
  • Describing how it works
  • Describing how to use it
  • Describing why it should be use
  • Describing how it interacts with other product offerings
  • Describing how it interacts with the customer's systems
  • Describing how it's installed
  • Describing how it's serviced
  • Describing what to look for

I describe things about products and services that are of interest to people, because interested people are customers.

Email for more information.

Background -

  • Trained Electronic Technician
  • Fire Alarm Service Technician
  • Radio and Television Broadcast Engineer
  • Manufacturer
  • Technical Design for Theatre and Auditoriums
  • Alarm and Communications Contractor

Popular Articles

What is a Stair Pressurization Fan (SPF)? -- In case of fire in a high rise building, an SPF uses clean outside air to pressurize the air in stairwells. The pressurized air helps people escape... Read More

How Does Class A Fire Alarm Wiring Work?-- Fire alarm systems save lives and protect property. Fire alarm systems also break down because... Read More

What's the Difference Between Class A and Class B? -- The Fire Alarm System is a Life Safety System - so the occupants of a building can escape quickly, the idea behind a Fire Alarm System is that it will provide a warning that there is a fire. The trouble is, if something is wrong with the system, like a wire is broken somewhere in the building, the Fire Alarm System... Read More

What is a Flyback Diode? -- Someone Thinks the Flyback Diode is Important. Manufacturers all over the world spend good money installing these diodes, they must think they're ... Read More

What is a Waterflow Switch? -- The fire alarm waterflow switch, a delayed action mechanical/electrical assembly, is a conventionally wired fire alarm device. The fire department reacts... Read More

What Should I Do When the Fire Alarm Sounds? -- When the alarm sounds, as caretaker for an apartment building, what should you be doing? "I would never suggest turning off the fire alarms, or in any way... Read More

What is a Fire Alarm System? -- Long ago, as earliest method of spreading the word of fire danger, people shouted "Fire!" Depending on the circumstances, people would run... Read More

What Does E=IR Really Mean? -- If it isn't just a word, and it isn't really something to be memorized in order to pass a test, what do the letters in Ohm's Law really mean?... Read More